O grande anúncio da empresa foi a nova geração Tector Economy e reforçou o lançamento principal do ano, o extrapesado Stralis Hi-Way. Outro destaque foi a aprensentação da Geração Tector Economy com duas novas versões de semipesado, a 15 toneladas e a Strafale, cujo apelo principal é a redução do consumo de gasolina. Além destes, foram lançados o Tector Attack 280, o off-road Trakker de entrada e o Stralis Acoline de nove litros com câmbio automatizado de série.
Chico da Boleia aproveitou para conversar com Christian Gonzalez (Diretor de Marketing da Iveco). Para Christian, “a Iveco vem quebrando paradigmas na indústria brasileira de caminhões com uma estratégia clara: trazer o que existe de melhor e mais moderno no mundo para o transportador brasileiro.
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